Vervola - A Story of sustainable Fashion

Susanne is one such inspiring personality who dared to forge her own path, combining her passion for fashion, sustainability, and yoga. She is the founder of vervola, a Brand that produces yoga clothing that is not only functional but also sustainable and unique – just like you! 

Her way was leading her to Bali, where she found a new home. She considers Switzerland her homeland and Bali a place where she is a guest. 

“I appreciate the kindness and the cultural diversity of Bali and Indonesia.”

At the age of 53, Susanne, along with her husband, took a leap of faith.

After living and working in various countries for years, they decided anew. Her husband is actively engaged with a Swiss foundation that facilitates the distribution of goods manufactured in Bali to support social development and empowerment in a rural region. 

Which values and principles do you prioritize in the production of your yoga clothing?

To ensure the well-being and happiness of all involved, I have created a living space for the team that combines the concepts of creativity and life. The atmosphere there is inspiring, and everyone feels comfortable.

At vervola, we live by the motto: “Happy People – Happy Clothing.”

Another vital aspect for me was the origin of the materials. To ensure this, I travelled to Java and visited various production facilities to find the best source of sustainable materials. I paid special attention to certified materials from the renowned company Lenzing.

This aspect is a significant factor for sustainable production, both in Europe and personally for me.

I place great importance on ensuring that my customers not only receive high-quality yoga clothing but also know that it is produced under fair conditions and packaged in an environmentally friendly manner. Additionally, fabric scraps are utilized to create scrunchies and headbands, minimizing waste as much as possible.

In what way has your passion for yoga motivated you to start vervola?

My love for yoga and the desire to wear sustainable clothing inspired me to start Vervola because I was searching for natural materials and T-shirts that wouldn’t ride up during yoga. However, four years ago, the market only offered polyester options and didn’t meet my needs. That sparked the idea of developing my own collection. 

I wanted to create not just functional yoga clothing but also pieces that were comfortable enough to wear in everyday life or while running errands. The initial thought was to design T-shirts that were truly suitable for everyday wear. But then the idea quickly evolved. In addition to the T-shirts, matching pants and tops became an integral part of the collection since traditional sports bras were often uncomfortable. 

For me, Vervola represents more than just a fashion line. It’s a passion that drives me to offer high-quality, sustainable, and comfortable clothing.

My vision is to support people in feeling comfortable in their clothing while making environmentally conscious choices. Through Vervola, I have the opportunity to unite my love for yoga and my desire for sustainable fashion, all the while motivating others to embark on a similar path. 

How do you manifest your vision for Vervola?

My inspiration springs from nature and through interactions I have with people. I observe how people practice yoga and move through the city to understand every detail of their clothing. Once an idea takes hold in my mind, I put it into action, practice it, and refine it until I am satisfied with the results. To find peace and tranquility, I embrace the practices of aromatherapy and meditation, where I visualize and manifest my vision, and through my prayers. 

What experiences from your past have shaped your life?

I have faced challenges in the past with gratitude and trust.

When things get tough, I pray and seek a connection with nature. 

I have learned that life has both positive and negative aspects, much like nature itself. Enduring and moving forward through difficult and painful moments can often be particularly challenging.

However, it is in these moments that the opportunity for personal growth and strength lies. Through these experiences, I have learned that I have a choice in how I respond to challenges.

I preserve my inner strength by focusing on the positive, trusting myself, and moving forward. Life is a constant learning process, and I am grateful for every challenge that has shaped me. 

What motivates you every day, and what are your greatest passions in life?

Every day, I am motivated by the happiness of my family and the assurance that my children and my husband are well. Their health and the curiosity we share are of great importance to me. However, my greatest passion lies in my relationship with my husband – we are still deeply in love.

Additionally, I love yoga and sound healing, and I immerse myself passionately in books, especially science fiction and thrilling stories. I enthusiastically explore the world through travel. These passions give me energy and joy, enriching my life in multiple ways. 

What are your goals and dreams for the future, and how do you work towards achieving them? 

My goals and dreams for the future are clear: I want my children to fulfill their dreams, and I want my Bali workshop team to have financial security. At the same time, I strive for my brand, Vervola, to become firmly established. 

To achieve these goals, I work diligently and thoughtfully. I invest my earnings strategically and avoid external financing. My focus is on sustainable growth and conscious decision-making. 

I pursue my path with determination and openness to new experiences. With a clear vision of my dreams, I work hard to make them a reality—for my children, my team, and myself. 

What things in life bring you the most joy, and how do you integrate them into your daily life to lead a fulfilling life? 

Life is full of joys, and I consciously integrate them into my daily life to lead a fulfilling life. 

One important moment is my morning cappuccino ritual with my husband. It gives me energy and joy for the day ahead. 

Taking regular breaks helps me relax and recharge. Engaging in physical activity through work or sports strengthens me and brings me satisfaction.

Delicious food and cooking are pleasures that also enrich my life. 

Laughing at myself and finding joy in the little things reminds me of the beauty of life. 

By prioritizing these joyful experiences and incorporating them into my daily routine, I am able to create a more fulfilling and joyful life. 

Thank you, Susanne, for the interview.

Your commitment to sustainability and passion for fashion and yoga are truly inspiring.

Get vervola yoga clothes: www.vervola.com 

Follow on Instagram vervola_com